There are already big players in the pediatric and orthodontic space, so what inspired Ananya Shah and Will MacInnis to launch their own dental service organization? The answer lies in untapped markets and “a ton of opportunity.”

With host Geoff Cockrell, Ananya and Will outline their journey from running a tech-focused healthcare start-up in Silicon Valley to co-founding Cliff Ridge Specialty Partners about a year ago. They explain what differentiates Cliff Ridge, including their strategy of giving full clinical autonomy to providers, and their operational and technological playbook that makes the lives of the doctors and office managers easier.

Tune in to hear their insights on how they manage labor pressures, the factors that are more important to doctor retention than noncompete agreements, and why their greatest opportunity in the next year may be to acquire more pediatric practices.