“The hot topic right now is how AI fits into dental marketing,” says Ryan Torresan, chief marketing officer at Peak Dental Services. With 14 years of experience across multiple dental service organizations (DSOs), Ryan predicts AI will be a market “leveler” that benefits large and small practices while blurring traditional lines between marketing and operations functions.

Tune in for his insights about new markets, creating efficient lead generation systems and measuring marketing success with McGuireWoods partner and host Geoff Cockrell.